Just a few short years ago, all leads were treated equally. The landscape has changed with an increasingly competitive environment coupled with decreasing search volumes and diminished quality of the leads derived from display ads. It is more challenging than ever to increase the volume of leads while simultaneously improving their quality. Today's marketer must remain agile to adjust.
Our Lead Generation Process
Our skilled team has over a decade of experience in some of the most competitive verticals for PPC. We get results while other agencies are still poking around doing business as usual. Meanwhile, competition within the Information Technology, Software, and SaaS industries have been heating up, leading to lower conversion rates and insurmountable lead acquisition costs. Our dedicated lead generation team has been playing in this space for years and has the knowledge to drive positive results for you.
We stay focused on your company's goals and driving results:
- Reduce costs and ramp up your revenue generation by aligning your organization's backend CRM data with your digital search, display, and social media advertising campaigns. Making informed decisions utilizing keywords and strategic ad placements not only drives leads to your website but increases the quality of your leads and results in higher-value closed deals.
- Why waste your organization's precious resources on purchasing ad placements with poor quality? If your website visitors are filling out your lead forms but they never convert into a closed deal, they aren't the visitors you want coming to your site.
- Invest your resources on ad copy that serves a purpose: to attract the perfect audience and compel them to click.
- Remarket only to strategically targeted visitors that have a high likelihood of converting instead of focusing on visitors that will never convert.
- Leverage search, display, remarketing, and social media to create just the right portfolio of channels that fit your business needs.