• Facebook Advertising

    Facebook Advertising

    Facebook dominates the social media advertising world with over one billion daily users on its platform. From prospecting, remarketing and even B2B targeting, this platform has it all.

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Facebook Advertising

Maximizing your advertising budget on Facebook requires an in-depth understanding of audience targeting and the tactics needed to drive user engagement. Our team has the expertise to place the right content in front of the right audience, at the right time and location on Facebook, to get your company is the stellar results you're aiming for.


Why Advertise On Facebook?

Why Advertise On Facebook?

Facebook allows you to pinpoint your audience, showcasing your products and services to only interested individuals or businesses. Although these potential customers haven't expressed the same level of intent as those driven by AdWords, if correctly targeted, Facebook ads have a much greater impact than other top-of-the-funnel marketing channels.

Targeting the Right Audience

Targeting the Right Audience

Facebook provides a variety of ways to target your ads. Entry-level strategies target audiences using data points such as age, gender, and personal interests. Although you can yield some positive results using basic strategies, creating custom audiences that mirror your best customers amplifies the return on your Facebook ad investment.

To accelerate the process of building your custom audience, we suggest uploading a list of your leads or a customer email address list. Using your existing databases to create your list provides some unique advantages. This methodology transforms Facebook into a platform you can use to retarget leads and current customers. What a spectacular way to augment your current marketing strategy. Your databases also serve as a way to identify a new lookalike audience. By targeting new users whose profile mirrors your current customers, you can attract new visitors to your website that are more likely to convert. Developing custom audiences in Facebook requires continuous optimization and management. Over time, the characteristics of an optimal customer profile rise to the surface and your custom list will have you poised for success.

Optimizing Your Facebook Campaigns

Optimizing Your Facebook Campaigns

Creating the perfect custom audience isn't the only factor impacting your Facebook success. Matching your custom audience with the right messaging is the winning ticket. To cash out, you will need to test out a variety of ads and promoted content to see which resonates best with the audience. Users often respond unexpectedly, so it is crucial to try out many variations until you develop an understanding for what appeals to them.

Landing pages play a major role in efficiently transforming clicks into lead conversions. Similar to pay-per-click platforms such as Google and Bing Adwords, driving traffic to your website is just the beginning. When your visitors arrive, you must create an experience that evokes a conversion from them. You will need to pinpoint what works best for your target audience if you want to amplify your profits from a Facebook campaign. Testing your methods is key.

The Ignitium Difference

The Ignitium Difference

To fully realize the benefits of Facebook advertising, you cannot take a “build it, and they will come" approach. Ignitium knows that Facebook's advertising platform is always evolving, and we understand your company's need to respond dynamically to these changes. Our team takes great care to oversee our client's Facebook campaigns on a routine basis. We work continuously to customize the audience and optimize ad content to ensure the highest possible return on your advertising spend. Take advantage of your growth potential by contacting one of our Facebook advertising managers today.


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