• Display Advertising

    Display Advertising

    Using display networks for your advertising is a cost-effective way to boost your bottom line by reaching larger audiences than any other digital marketing channels.

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Display Advertising

The More Power You Have, the More Precision You Need

Whether you are working on building brand awareness, generating demand, or growing your online store, taking advantage of display networks for your advertising is a cost-effective way to boost your bottom line by reaching the larger audiences than any other digital marketing channels.

Display advertising does not come without its risks. Haphazard targeting, budgets, and blind bidding can inadvertently lead to wasting thousands of precious marketing dollars in a very short amount of time. For this reason, it is critical to lean on experts with extensive experience and thought leadership to manage this advertising channel.


Just in Time Advertising

Just in Time Advertising

Display advertising success happens when you serve your ads to the right individuals, in the right place, and at the optimal time. Lucky for us, Google's platform makes this possible, providing various options for you to target contextually; placing advertisements exactly where they need to be at the right time.

Most people see thousands of banner ads over the course of a month. Standing out in amongst these ads requires a spectacular ad. Some advertisers go overboard in their attempts to stand out, which isn't always the best strategy. A better way to succeed is to serve your ads to the audience that is the best fit for your product or service offering.

Making sure your offering can compete with other display ads playing in the same space is also critical to success. Before advertising, you'll need to conduct plenty of research to understand your competition better. Figuring out what their offerings are and identifying where they are placing their ads will help you to position your ads strategically.

Our team of advertising professionals uses the latest in technology to analyze big data to create and optimize your display advertising campaigns. We take pride in outperforming competitors in building brand awareness, lead generation, and conversions.

Targeting Strategies

Targeting Strategies

Developing a great targeting strategy can be compared to finding a needle in a haystack. Having an intimate knowledge of the target audience, including their tastes and preferences, and where they like to hang out, will increase your probability of success.

When our team takes on a new client, we begin with getting to know the target audience intimately. We analyze their demographics, affinities, interests, web-browsing behavior, and the websites that they visit. Although we get to know them quite well by looking at all the data, we take it one step further.

After launching your campaign, we work tirelessly to review its performance strategically. It is our goal to understand better how ad placement, contextual terminology, and different demographics play a role in the responses to your ad. Using this information we revise the strategy to place your ads in front of the audience that affordable produces the greatest number of conversions.

How Does Display Advertising Work

How Does Display Advertising Work

Ignitium's team is ready to take on the entire display advertising process. From in-house graphic design to optimization of the advertising strategy, we deliver beautiful display ads that have been strategically created to provide the optimal return on your advertising dollars.

Our team of professionals is highly skilled in optimizing your graphics to ensure the best conversion rates possible. They work hand-in-hand with our digital advertising managers to create highly customized, quality imagery unique to the needs of your campaigns. The outcomes are beautiful representations of your brand that are strategically set up to turn your website clicks into future customers. Learn how our team and leverage display advertising to your advantage. Talk to one of our representatives today!


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