Triblio Consultancy

Triblio provides account based marketing (ABM) software to generate demand and engagement from target accounts. ABM targets the known and unknown stakeholders in the top-revenue producing accounts to accelerate the purchase journey and deepen engagement. With Triblio, marketers can target accounts using multiple channels just like marketing automation. Marketers can dynamically customize messaging, content, and calls-to-action by persona and account.

Account targeted campaigns produce extraordinary results whether it is to acquire new customers or expand relationships with existing ones. While Triblio's platform provides the infrastructure for ABM, Ignitium's consultants help design and manage the account-based campaigns. Launch an ABM pilot campaign with minimal risk and budget by working with Ignitium.


Account Based Marketing Platform

Unify inbound and outbound marketing with sales.

Ads

Ads

Reach new stakeholders by role, location, and more.
Web

Web

Boost conversions with personalization.
Sales

Sales

Enable sales with account buying signals.
Analytics

Analytics

Identify accounts and score account engagement.


Personalize Web and Landing Pages

Personalize Web and Landing Pages

Increase engagement and conversion by dynamically personalizing web channels. Use Triblio templates to create account-based CTAs and messaging for:
  • Flyouts and pop ups
  • Website pages
  • Content Hubs
  • Landing Pages

Target and Score Accounts

Target and Score Accounts

Score the purchase intent of existing accounts and identify new target accounts and unknown stakeholders by:
  • Funnel stage, employee size, or industry
  • Campaign, persona, or visit behavior
  • Title, role, or buyer type

Execute and Display Ad Campaigns

Execute and Display Ad Campaigns

Spend media only on target accounts. Reach new stakeholders and increase sales opportunities when ABM ad campaigns:
  • Set up audiences by email, persona, or account
  • Reach known and unknown buyers by accounts
  • Combine with sales plays, email campaigns, and web personalization
  • Provide closed loop reporting form ad impression to web conversion
  • Target audiences from CRM and marketing automation

Enable Sales

Enable Sales

Enable sales outbounding through account based marketing:
  • Prioritize sales outbound activities and sales plays
  • Scale account specific content hubs
  • Trigger marketing campaigns that integrate with sales plays
  • Recommend contact data for sales outbounding

Define and Measure Campaign Goals

Define and Measure Campaign Goals

Measure and report metrics by account behavior. Define ABM campaign goals by:
  • Leads in target accounts
  • Account score engagement for known and unknown visitors
  • Account opportunities in Salesforce
  • Revenue and pipeline influence

Integrate ABM with Martech Ecosystem

Integrate ABM with Martech Ecosystem

Campaigns seamlessly integrate campaign design, audience data, and reporting with:
  • CMS: ABM campaigns on top of any CMS
  • Ads: Over 50 different ad exchanges
  • Marketing automation: Marketo, Eloqua, ExactTarget, Pardot, Hubspot
  • CRM: Salesforce
  • Contact data: 1st and 3rd party sources