Create highly personalized, micro campaigns for ABM without the need for complicated microsites, landing pages and custom web development. The LookBookHQ Intelligent Content Platform enables ABM at scale by automating the delivery of personalized content journeys for named accounts and audiences – wherever the various contacts within a target organization click. Account-level content engagement analytics measure the volume and intensity of attention across an account, so you can zero in on accounts that are qualified and more likely to buy.
While LookBookHQ's platform provides the infrastructure for ABM content journeys, Ignitium's consultants help design and manage the account-based campaigns. As a pure-play ABM agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, content, budget, people, and processes in place to maximize the impact of your LookBookHQ investment. To learn more, schedule a Free Consultation.
The Intelligent Content Platform
The LookBookHQ Intelligent Content Platform helps you deliver the right content to the right people at the right time to accelerate purchase decisions. Earn more engagement from every channel and realize more value from all aspects of your content marketing strategy – from lead generation and nurturing to sales enablement and customer marketing.
Promote the next best piece of content
Choose from a variety of different content promoters to keep your visitors reading or watching longer by serving up the next most relevant piece of content.
All your content in one place
The LookBookHQ Content Library enables you to easily consolidate all the content from across the web that’s important to you and your prospects – owned, earned and third-party content of any type or format – into a central repository. From the content library, you can quickly and easily drag and drop relevant content assets into focused Content Experiences.
Creating content experiences is super easy
LookBookHQ’s Content Experience configuration allow you to add and adjust different components within your content experience such as add a branded header, enable social sharing, set up time-based capture forms for conversion and configure content promoters.
Add engaging content experience across all your channels
Integrating engaging content experiences into your website, display, social and other channels is as easy as providing a link or adding a few lines of simple and powerful code to your website or blog. Allow visitors to navigate through more of your content per click wherever and whenever they engage.
Convert visitors with time-based forms
Allow visitors to preview your content to get them engaged before popping a capture form. Time-based forms let you “give a little to get a little” – encouraging visitors to get hooked on your content before filling out a form to continue reading or watching. You can incorporate a form anywhere throughout your content experience. Forms can be imported from your marketing automation platform or any third-party platform.
Engagement data that goes beyond the click
Assess the performance of your website experiences, content experiences and individual content assets based on how much time people are spending with your content. Identify fast-moving buyers and engaged accounts whose content bingeing behavior is a tell-tale sign of sales-readiness. Remove the guesswork in delivering the most optimal content sequences for your audiences.