Lattice Engines Consultancy
Lattice Engines provide the data and insights needed to execute on the sophisticated segmentation and personalization required for successful Account Based Marketing programs. In fact, leading marketers have found that predictive marketing platforms enable you to scale your ABM efforts to reach not just your top 50, but your top 500, 5000 or more target accounts in a cost effective way.
While Lattice provides the data infrastructure for ABM, Ignitium's consultants help design and manage the account-based campaigns. As a pure-play ABM agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, content, budget, people, and processes in place to maximize the impact of your Lattice Engines investment. To learn more, schedule a Free Consultation.
A Complete View of Customers
Lattice’s predictive analytic solutions are built on a next-generation architecture with advanced capabilities such as real-time scoring and model performance dashboards that gives users the flexibility to iterate and experiment with their optimization models without any need for data science knowledge or expertise. Lattice collects and analyzes more than 16,000 attributes about 200 million businesses which is optimal for creating a 360-degree view of your customers.
Improving Engagement and Close Rates
By providing a full understanding of customers with the most robust data sources, Lattice helps teams close more deals faster, and demonstrate grater customer value through expertise, experience, precise data and comprehensive solutions.
Predictive Ad Targeting
With Lattice companies can focus their advertising spend on the highest-propensity accounts, and improve the quality of acquired leads. In addition, companies can create micro-segments based on thousands of different account attributes from Lattice, and serve up ads that are customized and contextualized .
Improved Database Acquisition
Lattice helps companies identify new, high-fit accounts based on intent, behavior and other buying indicators to expand their database. For list purchases, or lists of leads acquired during marketing campaigns, Lattice will score the list, ensuring only quality prospects are added to the database.
Real-Time Data Enrichments
Lattice’s Predictive Insights Platform enriches marketing automation and CRM systems with predictive scores and technology indicators for your accounts. These enrichments can be used create segments that are then synced with your ad networks.
In our omni-channel world, companies need to create contextual campaigns in order to rise above the noise. It requires precise and actionable data to deliver the right messages, assets and talking points across multiple channels. With more than 30,000 data points on millions of B2B businesses in our data cloud, Lattice helps you create targeted, data-driven campaigns.
Enable Sales Teams
With Lattice, sales teams know the accounts and leads that are most likely to purchase, and know which products they are likely to buy. Lattice's solutions provide contextualized talking points within the CRM dashboard to shorten call prep time, and help sales teams have relevant, contextual conversations with customers and prospects.