Evergage’s real-time personalization platform enables marketers to deliver Account-Based Marketing (ABM) to identify and convert website visitors from target accounts. Combining in-depth behavioral analytics and customer data with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person or account that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant experience.
With Evergage, not only can you target visitors based on company name, industry, geography or source but also based on their intent – determined through deep behavioral tracking. Pull in data from your CRM or MAP (marketing automation platform) for enhanced targeting. Evergage is also the only personalization platform that provides marketers with both an individual and an account profile view so you can monitor and dynamically respond to target companies.
While Evergage's platform provides the infrastructure for ABM, Ignitium's consultants help design and manage the account-based campaigns. As a pure-play ABM agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, content, budget, people, and processes in place to maximize the impact of your Evergage investment. To learn more, schedule a Free Consultation.
TARGET KEY ACCOUNTS
Identify visitors from target industries or specific accounts the moment they land on your website, and then instantly deliver personalized experiences, content and calls-to-action.
Do not rely on IP address alone for account and industry identification. By understanding each visitor’s interests and intent, you can automatically tailor his experience to improve engagement.
ACCESS ACCOUNT PROFILES
View an aggregated profile of all visitors associated with a target account – including an account’s activity history, preferred solutions, categories and content.
PERSONALIZE EMAILS IN REAL TIME
Deliver 1:1 personalized content into email campaigns. Dynamic content is served when the email is opened – updated in real time based on the visitor’s or account’s latest behavior.
Send triggered emails to sales reps when visitors from the same account are active on your site. Engagement can be based on the number of visitors, pages visited, time spent, content downloaded, or any combination of variables.
INDIVIDUALIZATION AT SCALE
Machine Learning – Algorithmically deliver true 1:1 personalized experiences – across channels – and automatically uncover opportunities and insights from your analytics data.
Behavioral Tracking – Determine the true interests and intent of each visitor, user or account by combining click-tracking with monitoring of time spent, inactivity, mouse movement, scrolling, hovering and more.
DIVIDE & CONQUER
Segmentation – Leverage insights from current and past session behavior along with internal and external data sources to segment visitors, users and accounts in real time.
Testing – Conduct targeted A/B and multivariate tests to ensure cross-channel experiences provide lift over control and are optimized for maximum effectiveness.
Analytics & Attribution – Monitor campaign statistics, access cross-channel reports and leverage machine learning analytics to identify the most important data impacting your digital marketing initiatives.