Engagio & Account-Based Everything Consulting
Engagio's Marketing Orchestration Platform complements existing marketing automation platforms by unifying your data, providing engagement analytics, and enabling marketers to orchestrate interactions. If you are considering doing account-based marketing at scale, Engagio is a must-have platform. As a pure-play ABM agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, content, budget, people, and processes in place to maximize the impact of your Engagio investment. To learn more, schedule a Free Consultation.
FOUNDATION: Integrated Account Data
You can’t be account-based when your systems aren’t. Traditional marketing technologies are lead-based, and important information about accounts is spread across disparate systems.
Start your ABM journey by building an account foundation. It’s not yet another tool in your stack; it’s the foundation that holds everything up.
SCOUT: Account Insights
Sales reps don’t want to login to another tool – they want account-based insight and action in the tools they already use.
Customer facing employees can harness the power of Engagio anywhere with Scout, the Engagio Chrome extension. Get insights. Take action. Sell more.
PLAYMAKER: Orchestrated Plays
You won’t engage decision makers at high value accounts simply by sending an automated email or buying an ad.
To connect with the right people at important accounts, you need to reach out in a relevant, human way – but coordinating between marketing and sales isn’t always easy.
Engagio PlayMaker lets you run account-based plays that orchestrate interactions across departments. Scale personalized, relevant touches by leveraging technology where possible and integrating the human touch where it counts.
ENGAGE: Account Analytics
Account Based Marketing requires different analytics than traditional “lead-centric” demand generation – ABM focuses on quality, not quantity.
That’s why Engage Account Analytics goes beyond the simple IP-based web tracking that other ABM vendors call analytics. Engagio delivers a comprehensive view of what’s happening at target accounts, so sales reps can prioritize their time and you can measure the effectiveness of your ABM initiatives.
DASH: Account Based Attribution
Engagio’s Dash Account Based Attribution is a native Salesforce AppExchange app that delivers insights into revenue performance through multi-touch attribution and journey analytics.
Unlike other attribution tools, Dash is account-based and integrated with the Engagio Foundation so you can get a complete ABM measurement solution.
Ignitium's Managed Services for Account-Based Everything