• Terminus Consulting

    Terminus Consulting

    Accelerate your pipeline at scale with Terminus--the leading Account-Based Marketing platform targeting the influencers and decision makers of your high-value accounts.

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Terminus Consulting

Terminus is the first technology of its kind, providing an account based marketing platform that transforms the way marketers deliver their messaging at scale. Match your ideal customer profile (ICP) and account personas with Terminus' data pool of over 200 million data points to launch your campaigns quickly. The reporting functionality displays metrics that allow you to monitor your performance down to the individual account level. To get the most out of your Terminus platform, contact an Ignitium ABM consultant today. We specialize in helping businesses develop their ABM strategy, create highly customized content for each of your personas, distribute content using the technologies that align with your needs, and measure results to optimize ABM campaigns and maximize your ROI.


Targeting High-Value Accounts

Targeting High-Value Accounts

Integrate your Salesforce CRM with Terminus to identify and prioritize your high-value accounts. Using your ICP and personas, Terminus expands your reach by pulling from a massive database of over 200 million B2B professionals to provide you with a list of all the influencers and decision makers within your high-value accounts.

Expand Reach to Influencers and Decision Makers

Expand Reach to Influencers and Decision Makers

Terminus delivers digital content to your account's influencers and decision makers on their terms, engaging them across multiple channels using social, mobile, display and video distribution. Integrating with all the major ad exchanges, Terminus provides the flexibility to deliver content to influencers and decision makers where they are.

Measurable Pipeline Acceleration

Measurable Pipeline Acceleration

Terminus is the first platform that makes it possible to measure the performance of your account-based marketing campaigns with account-level attribution across digital channels and two-way Salesforce integration. With these technology solutions, our consultants can improve your pipeline's performance no matter where your prospects are in the buyer's journey.

Off to a Quick Start

Off to a Quick Start

It doesn't take much to get started on your first account-based marketing campaign. The onboarding process takes less than an hour, so you'll be reaping the benefits of ABM with Terminus before you know it.


ABM Framework for Buyer's Journey

 
Demand Generation
Pipeline Velocity
Sales Velocity
Customer Journey  Prospect  Opportunity Customer
Goal Leads to Qualified Accounts MQL to Opportunity  Opportunity to Customers
Strategies
  • Events/Webinars
  • Campaigns
  • Inbound
  • Outbound
  • MQL to SQL
  • SQL to Opportunity
  • Lost/Dead to Opportunity
  • New Opportunity to Evaluation
  • Evaluation to Negotiation/Review
  • Negotiation/Review to Closed-Won
Recommended Content
  • Blog Post
  • eBook
  • Infographic
  • Whitepaper
  • Video Testimonial
  • Case Studies
  • Webinar
  • Video Testimonial
  • Case Study
  • "How To" Resources
  • ROI
  • Competitive Analysis
Stakeholders  Marketing, CMO, Demand Generation Marketing, Sales, Sales Development  Marketing, Sales, Sales Development, CMO, CSO
ABM Success Measure

Increase In:

  • MQLs
  • Contact Activities
  • Audience
  • Executive Awareness
  • Number of Appts.

 Increase In:

  • Opportunities
  • Accounts Engaged
  • Marketing Sourced Pipeline
  • Pipeline Velocity

Increase In:

  • Closed-Won Accounts
  • Opportunities Engaged
  • Sales Velocity
  • Deal Size
  • New Logos

ABM Framework for Customer's Journey

Customer Journey Adoption Upsell/Cross-sell Land & Expand
"Always On" Air Cover
Goal Customers to Advocates Winning New Business  Winning More Business Keeping Top of Mind
Strategies
  • Workshops / Training
  • Webinars / Events
  • Customer Reviews
  • New Product / Features
  • Upgrades
  • Outbound
  • New Departments
  • Personalized Messaging
  • Outbound
  • Partners
  • Analysts
  • Influencers
  • Investors
Recommended Content
  • Implementation Guide
  • Tutorials
  • "How To" Resources
  • Product Webinar
  • Case Study
  • ROI
  • Case Study
  • ROI
  • Video Testimonial
  • Quarterly Reports
  • Thought Leadership
  • Newsletter
Stakeholders  Marketing, Customer Success Marketing, Customer Success, Sales  Marketing, Customer Success, Sales CEO, CMO, CSO
ABM Success Measure

Increase In:

  • Usage
  • Retention

 Increase In:

  • New Business
  • Revenue per Account
  • Deal Size
  • Engagement in Accounts

Increase In:

  • New Business Revenue from Account
  • Deal Size
  • Engagement in Accounts

Increase In:

  • Awareness (more impressions)
  • Engagement (traffic to site)

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Learn More About our Account Based Marketing Capabilities