Account-based Demand Generation
Marketing strategies have evolved to include tactics that expand your company's reach using account-based demand generation technology. Opportunities to connect with organizational stakeholders increase as the number of contacts associated with your high-value accounts increase. Strategically identifying and building relationships with these contacts throughout the entire account-based customer journey will grow your bottom line. Ignitium matches your organization's needs with the cutting-edge account-based demand generation technology that maximizes your sales team's connections with high-value contacts.
Developing Your Account-Based Demand Generation Strategy
An account-based demand generation strategy should be designed to maximize the number of target contacts you connect with from within your high-value accounts. The plan should align the organization's high-value contacts with well-developed personas specific to the characteristics of the account.
Including Personas in Your Demand Generation Strategy
The typical personas included in an account-based demand generation strategy are the stakeholders, champions, decision-makers, and power sponsors. The stakeholders are end users who are responsible for successful implementation of your solutions once the deal is closed. A champion is a primary stakeholder and super end-user that facilitates conversations leading up to a purchasing decision. The decision-maker is the individual who provides approval for the purchase and signs the contract. The power sponsor is typically a stakeholder within the team or department that will utilize your solutions and is responsible for presenting the request for purchase or a contract to the decision maker.
Matching Your Strategy with the Right Technology
New marketing technologies are popping up every day, and the pool of options to choose from for your account-based demand generation needs is steadily growing. Display ads are the primary means for targeting these contacts. With an account-based marketing platform, display ads can be targeted to the strategic contacts within your high-value accounts. With this technology, it is possible to upload customized ads, display content for individual campaigns, automatically manage a predefined budget and know how your campaign is performing with real-time performance metrics and dashboards down to the account level.
The Heart of Your Story
Ignitium's account-based demand generation team specializes in matching your needs with leading Account-based marketing platforms. Call today to have one of our marketing professionals match you up with the best technology that's right for you. We'd love to be part of your success story!