• Account-Based Marketing Webinar

Looking to launch an account-based marketing inititative to drive more revenue from your target accounts? You are not alone. ABM is one of the fastest growing strategies in B2B marketing because we now have the tools to do it affordably and at scale. Marketers that have been utilizing this strategy for over a year are seeing significant benefits and now it's your turn. Sign up for a free personalized webinar designed just for your company.

Here's what you will learn:

  • #1 secret to succeeding as an account-based marketer
  • How to avoid the top ABM pitfalls
  • Account-based Marketing Framework
  • Processes to prepare your organization for ABM
  • Top ABM strategies and use cases
  • The right ABM goals to establish
  • How to develop an ideal customer profile
  • Best way to prioritize target accounts and measure engagement
  • Type of content to use at each stage in buyers journey
  • The right balance of account alerts and intelligence
  • The minimum software that's needed to do ABM at scale
  • The right and wrong way to do account-based advertising
  • How to estimate advertising spend by channel for target accounts
  • Playbook for orchestrating interactions with target accounts
  • Easiest way to double conversions with web personalization
  • How to quickly win new deals with pilot campaign and grow budget for ABM

Top 6 Benefits for Account Based Marketing

ABM recognizes that targeting large organizations means communicating personally with each persona in a business or department, not as isolated individuals but as part of a collective whole. It takes the personalized, one-to-one communication model that buyers are accustomed to experiencing as consumers, and applies it to the B2B marketing landscape to create 6 major benefits:

Sales and marketing alignment

Sales and marketing alignment

ABM forces marketing and sales to work together. 70% of ABM users report that their marketing and sales departments are mostly or completely aligned.
Increased close rates

Increased close rates

One study reported close rates 285% higher for targeted enterprise accounts, and 165% higher for mid-market accounts.
Greater efficiency

Greater efficiency

ABM focuses 100% of time and funds on a smaller number of accounts that are most likely to close sales.
Bigger wins

Bigger wins

Contract value for targeted accounts is generally 40% higher for mid-market accounts, and 35% higher for enterprise accounts.
Better ROI

Better ROI

97% of marketers who have tried ABM report a higher ROI than other marketing activities.
Improved customer experience

Improved customer experience

84% of ABM marketers report improved customer relationships that led to retaining or expanding accounts. 65% say ABM provided significant benefits to attract new customers.